Copywriting is a critical and often undervalued skill in marketing communications. It works closely with graphic design to create clarity, value, and excitement about your products and services.
We think both the quality and the presentation of writing helps you create engagement and clarity, with unusual approaches communicating a fresh perspective.
Mt Baker Planned Parenthood Newsletter
Shew Design completed the layout and the writing of the leading article for this newsletter. The results of this newsletter surpassed all previous fundraising records.
Guest Editorial for Kulshan Community Land Trust
A ghost-written editorial appeared in the Bellingham Herald and resulted in the donation of two homes to the land trust.
Be in Bellingham Campaign
This headline treatment has helped foster awareness and engagement through the use of collateral material, signs, ads, the web, and other applications.
End of Life Choices
This packet of materials created awareness and engagement about the importance of creating an end of life directive.
Let’s go Hiking / Let’s Go Birding
These booklets took an fresh, unconventional approach to prompting people to experience the natural world.
Chuckanut Builders: project process map
This infographic guides people through the Chuckanut Builder’s construction process, speaking to concerns or questions they may have at the outset of the process.
“Happy Families” Kulshan Community Land Trust
This booklet profiles families who own homes that are part of the Kulshan Community Land Trust.
Dispose of your medication campaign
This awareness campaign to prompt people to safely dispose of their medication surpassed project goals by a factor of almost three!
- print and radio ads
- press releases
- social media
- printed and electronic newsletters
- print collateral
- interior and exterior bus ads
- posters and fliers
- signage, stickers, clothing