POWERPast Coal emerged from the joint efforts of a coalition of seven different organizations sharing a common interest to prevent the West Coast from becoming a high volume coal corridor. Working primarily with Climate Solutions and RE Sources for Sustainable Communities, Shew Design developed a brand, website, and assets that allowed coalition members to independently handle ongoing tasks.
Of critical importance was the need for local communities to understand how they are each impacted by this issue. For this reason, we elected to use a site architecture that allowed people to access content specific to their location. A consistent, easy-to-learn interface allowed site managers to publish news stories, a handful of different document types, an interactive map, photos, videos, lists of organizations, and actions–the latter automatically prioritized for each location.
Intended to function as a media hub, Power Past Coal was developed for collaborative workflows among people working in different organizations and states and with different skills. An online asset library was developed, providing templates, logos, photos, brand and website documentation, and similar resources. Additionally, we developed templates and preprinted document shells so that coalition staff could independently publish and revise professional looking fliers for each region. We provided documentation and ongoing training to coalition members as well.
- brand identity and logo development
- banners, buttons, and similar pieces for events