disciplined portfolio management
Waycross Investment Management Company needed marketing materials that would help them expand their client base.
As company with decades serving a predominately local marketplace, it was critical that the materials borrow from the spirit of their original materials and reflect the character of the Pacific Northwest.
Shew Design developed a brand concept that drew on the technical details of Waycross’ process and combined that with simple language that made the benefits of the partnership immediately clear. In this way, words like transparency, freedom, knowledge, and teamwork created a point of entry to a more technical, detailed discussion of specifics to come.
In addition, a large format “map” of the Waycross process was developed to help prospects visualize the steps involved with a Waycross partnership. Again, the emphasis was on simplicity and clarity—removing the uncertainty that some people have when working with an investment advisor.
Brett Baunton provided many of the photographs we used to make these materials.
- logo update
- print collateral