Michelsen Benefits Group (MBG)
Needs
MBG provides corporate benefits that address virtually every aspect of business operations, including HR, technology, cost control, and communications. They needed a brand that communicated their long term industry experience in addition with a forward thinking perspective.
Results
The MBG brand uses a streamlined, modern look to stand out in an industry characterized by busy, clipart-laden graphics. A simple grid arrangement creates a visual look that conveys stability while being versatile enough to work with a wide variety of content. As a company primarily represented by a father and son team, the two Ms in their logo plays out as a subtle visual pun.
