Transitworks was a grassroots political effort to build community support for a levy to raise sales tax to support local transit. They needed graphics that would speak to a complicated to a wide variety of distinct audiences. They needed graphics that would speak to a wide variety of distinct audiences.
A clean, modern style based on distinctive type, bright colors and symbolic illustrations created a cohesive look for the campaign. Because the benefits of public transportation vary from person to person, different pieces were developed with a variety of different messages. Because the benefits of public transportation vary from person to person, pieces were developed with a variety of different messages.
I was impressed by Shew Design's dedication, work process, and ability to completely brand and represent the campaign's message across a wide variety of mediums.
Jason Heck, Campaign Manager