Whatcom Young Professionals
Needs
The Whatcom Young Professionals (WYPs) needed a branding system that was instantly recognizable, yet flexible enough to be incorporated into a wide range of materials based on individual member needs.
Results
By combining a single color logo with eye-catching textures and a simple process for applying color to photographs, Shew Design created a visually distinctive brand with messaging that focuses on the benefits of membership. Smart design techniques and basic elements make WYPs branding easily adaptable to a variety of different projects including fliers, brochures, clothing, and web.
Testimonial
Shew Design helped the Whatcom Young Professionals take our organization to a new level. We asked for a tool, and they gave us a toolbox loaded with items that can serve our organization as we continue to grow and mature. They created a simple, yet strong, professional look that will be flexible enough for future additions, yet solid enough to exist on its own. Throughout the process Shew Design was easy to work with and always addressed our concerns immediately, and kept our goals on the forefront. What we initially thought we wanted changed throughout the design process, however, the end product is exactly what we were looking for.
Jodie Beatty, WYPs President
