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telling your color story

“How do you create your color palettes?” I’ve been asked that quite a few times over the years. Sometimes the process feels intuitive, but that’s only because after years of creating color families some things become second nature. There are some basic rules to follow when getting started. Using the basic rules as a structure, …

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thinking beyond duct tape: logo update strategies that work

Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design.  A logo modification can correct issues that are not working in the existing logo while preserving its essential qualities and ideas make the logo a better fit for specific uses (for example social media, video, etc.) modernize the logo by …

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Commercial Street Night Market

The Commercial Street Night Market opened last week with great success. Shew Design created a logo and a look and feel for the project. We extend our thanks to a successful collaboration with Dean Fearing, who came up with the original night market idea, and Rick Mullen, who created a beautiful rendering of his vision for the market. …

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minimalism, trust, and some really good chocolate

Research plays a crucial part of creating good design, and so a designer’s life is essentially a never ending series of opportunities to learn. The best designers are really the best at learning. That’s what I like to say as I help myself to a generous handful of research. My third. “That’s Callebaut, 54%,” Kevin …

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white space – an exercise in brand consistency

Shew Design - Dumas stationery

Recently, towards the end of a branding phase for a client, we were finalizing page designs for their website. The site was essentially a reproduction of the paper materials. While they liked the design on paper, the same design on screen felt cool to the touch – overly so. We agreed with their perception.   …

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building credibility

Shew Design - fireline ad

Thinking about structure in your marketing materials is about how you decide to use visual relationships to reinforce your message. It means thinking beyond what is being said, and exploring the how. As always, the process begins with focusing on your message, ideally your one message.  Deciding on a core message is often the biggest …

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