how web design and messaging can strengthen your brand The most valuable piece of property in the world is the seven square inches your prospective client sees when pulling up…
Making choices, creating value. I constantly think about why people value the things they do, and how design and messaging fit into that larger picture. We recently had a project…
The public feud between Susan G. Komen for the Cure and Planned Parenthood is an object lesson in successful strategic thinking. It’s also a sign of what is to come…
Thinking about structure in your marketing materials is about how you decide to use visual relationships to reinforce your message. It means thinking beyond what is being said, and exploring…
I’ve noticed how problem solvers often become strangely “infected” with and by the problems they are attempting to solve. In communications projects, this translates into a tendency to unconsciously fixate…
I had coffee with a friend this week who asked me for my thoughts on a brochure draft. The purpose of the brochure was to encourage people to donate to…
Color is the place where our brain and the universe meet. – Paul Klee Though our eyes can distinguish millions of different shades of colors, our color vocabulary is limited…