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La Conner Country Inn and Channel Lodge

La Conner Country Inn and Channel Lodge

La Conner Country Inn and Channel Lodge are two hotels located in a tourism-focused community in the Pacific Northwest.

branding

  • logo redesign
  • colors and typography 
  • business cards, letterhead

collateral

  • brochure
  • rack cards
  • presentation folder

two hotels, one brand

La Conner Country Inn and Channel Lodge needed materials that better reflected the high quality and unique aspects of their two lodgings.

Our client knew their current materials lacked the consistency and polish when compared to many of their competitors, which was making appearances at trade shows and other sales events difficult.

Another important goal was creating one logo that could work when referencing both the Inn and the Lodge both separately and together. This would make it easier for some materials to be shared and for the two lodgings to be connected while still promoting the unique charms and amenities of each.

We created a refreshed brand as well as a consistent look across all their materials. The logo was designed with three variations. One for both lodgings together, one for the Country Inn, and one for the Channel Lodge. Materials were updated with fresh colors and photos, and messaging was also updated to appeal to the audience they wanted to reach.

 

Using a combination of text, images, and colors, the logos for Country Inn and Channel lodge could be used together or seperately.

Shew Design patiently helped us navigate the waters of a major rebranding project. The creative process was on point and their thoughtful objectivity was much appreciated. The final product turned out wonderful. We are extremely happy with Shew and will work with them again in the future.

Katie Hayton,
La Conner Country Inn and Channel Lodge